Promotion ofonline courses:
packaging, traffic and scaling up

Sergey Kharkov, Moscow

Head of Traffic Time First Marketing and Advertising Studio

14

marketing experience

12

production experience

11

managerial experience

8

entrepreneurial experience

Author of articles

for the magazine «Commercial Director»

Organizer and Speaker

of the largest online marketing and online education conferences

Run over 130

master classes and trainings for entrepreneurs

Successfully pursued

a number of online courses with checks from $ 400 to $ 87 000

Mentor

Mentor on EdMarket Netology Project

Few know Sergey.

He seems to be standing somewhere on the sidelines, observing what is going on, promoting big brands and smiling.

But taking into account his experience, successful cases and results, he can be definitely named «The Kingmaker of domestic marketing»

— organizers of the
Multiplicate Marketing Revolution 2018 conference

Traffic Time team:

Designers

Landing and selling pages, presentations, ad creatives, brand identity, social networks design and YouTube channels design.

Programmers

Sites creation on GetCourse, website builders and templates; e-mail chains creation, SMS and voice mailings; creation of automated webinars, integration of IP telephony, CRM and chat bots.

Targetologists

Setting up, optimization and maintaining of targeted advertising on Instagram, Facebook, YouTube, Vkontakte, YAN, MyTarget and Google Display Network

Search engine marketing specialists

Setting up, optimization and maintaining of contextual advertising in Yandex and Google search engines

SMM-specialists

Creation of content plans, accounts design, parsing, posting, MFollow / MLike / MLook, integration with publics and bloggers

Project managers

Task analysis, setting deadlines, monitoring deadlines, team motivation

Account managers

Ensuring effective communication between the team and the client, collecting and forming the course’s content together with the expert, creating the structure of the course

Copywriters

Writing technical specifications for sales and landing pages, letters for creating autofunnels, lead magnets, texts for social networks and newsletters

Video editing specialists

Design of video lessons, video optimization for the format of social networks, motion design: logo animation, titles, etc.

Producer

Strategy development for promoting courses, a product line, monitoring key processes and indicators of an online school

Project Promotion:

Accel Online School Accelerator

Accel Online School Accelerator

Marketing director

Metrics Online Branding and Design Academy

Metrics Online Branding and Design Academy

Head of marketing department

Business Systematization Courses Business Kit

Business Systematization Courses Business Kit

Producer/Expert

iNDEX Investment School

iNDEX Investment School

Marketing/targeting

ProGoszakupki Public Procurement Courses

ProGoszakupki Public Procurement Courses

Producer/Marketing

Charisma and relations by Lev Vozhevatov

Charisma and relations by Lev Vozhevatov

Targeting

Business School Svoboda.bz Stepan Fedoseev

Business School Svoboda. bz Stepan Fedoseev

Targeting

Psychology of relationships, courses by Alexander Kichaev

Psychology of relationships, courses by Alexander Kichaev

Marketing/targeting

Dietetic courses

Dietetic courses

Partnership

Loyalty Program Development Courses

Loyalty Program Development Courses

Producer

Data Visualization Courses

Data Visualization Courses

Marketing

Excel Courses

Excel Courses

Marketing

The highest recorded return on marketing investment for 2 weeks

Channel: Facebook

3231

ROMI (return on marketing investment)

3829503

Income

114933

advertising expense

Testimonials

Alexey Streltsov 2:21

Online-courses of YandexZen monetization

Konstantin Nikulin 5:14

Online School of Women’s Happiness

Olga Bazaleva 2:51

Excellent data visualization online school

Anton Barinov 5:29

iNDEX Investment School

Elena Elesina 0:49

Expert of Loyalty Program Online School

Stepan Fedoseev 0:49

Business School Svoboda. bz

Vladislav Polyansky 3:07

Licensing and Law Center (SRO admission)

Sergey Pylov 0:49

Psychology of relationships, courses by Alexander Kichaev

Who are our services suitable for:

INDEPENDENT EXPERTS
NOVICE PRODUCERS
RESIDENTS OF ONLINE EDUCATION COURSES
FOUNDERS OF EXISTING ONLINE SCHOOLS

Many want to make money on online courses. And this is not surprising. After all, this business model is easily scalable and brings a real good income. But we always adhere to two golden rules.

First: do not work with those who are careless in fulfilling obligations towards final consumers.

Second: do not take and develop projects that can somehow harm the final consumer.

Why
is it convenient
with us?

The development of a successful educational project requires the whole team of specialists. You can search for them in the job market and even hire them. But is it worth it? The fact is, not all the specialists are needed for a full-time job. Some of them require formal employment, a workspace or too high salary.

If you are considering the option of working with freelancers, mind the following things:

Freelancers

1

Can cheat

at their experience and as a result do not reach the goals.
2

May get lost

or get sick at the most crucial moment.
3

Don't always immerse

in the specific of courses, superficially study the market and the target audience. This leads to the decrease in key conversions and the increase in customer cost.
4

May turn out to be scammers

and disappear with your money without having the job done.
5

Require additional control

and motivation from you. When working with several freelancers, most of your time will be spent just on monitoring their work and adjustment.
6

May drag out deadlines

for a variety of personal reasons or other circumstances.

Traffic Time

1

Our experience is confirmed

by owners of successful online schools.
2

We are always in touch

and we've got enough resources to run up to 20 projects simultaneously without interruption.
3

Before starting a project

Our marketing department studies the customer niche in detail and conducts internal training for the entire team involved.
4

We appreciate our reputation

and if necessary, we conclude an official contract from a legal entity.
5

You will only work with an account manager

and he, in turn, will contact with the team and monitor the entire progress of the tasks.
6

We discuss clearly and completely

all the deadlines. If necessary, the terms can be fixed in a contract. The sooner we bring you to the desired results, the faster we will receive your grateful feedback. And this, in turn, will strengthen our market positions.

Possible Cooperation

Traffic

Setting targeted advertising on a webinar

Duration: 5−7 days

Creating a separate advertising account

Installation of the necessary pixels and metrics on the site to increase the effectiveness of advertising campaigns

Writing a technical task to create 10 unique creatives

Designing 10 unique creatives

Creating 10 resizes for placements (development of additional creatives for the size of the site)

Setting up targeted advertising on one of the chosen sites (Facebook, instagram, Vkontakte)

Advertising optimization for the first webinar to identify the most profitable ads and reduce the cost of attracting leads

$ 560

(payment is divided into 2 parts)

Marketing

Packing up to the first selling webinar

Duration: 24−30 days

Package «Traffic»

Basic account setup on GetCourse, a payment system and a service for newsletters

Creating landing, selling, and additional pages for the webinar

Creating a funnel from Email, SMS, voice mailing and instant messengers

Creating two lead magnets and bonus material in PDF format

Creating a questionnaire and dashboard with the data of those who registered for the webinar

Webinar Moderation

$ 3 700

(payment is divided into 3 parts)

Producing

From the ground up to automated webinar

Duration: 37−52 days

Package «Marketing»

Creating course architecture and pricing policy

Installation and design for up to 25 video tutorials at GetCourse

Creating a structure and presentation for a selling webinar

Creating an additional funnel from Email and instant messengers after the webinar

Moderation of four webinars and implementation of the Pulse table (analytics)

Creating an automated webinar for 5 time zones

$ 10 200

(payment is divided into 4 parts)

NEW! Blogger

For experts with a base of 300,000 subscribers

Duration: 52−60 days

Creating course architecture and pricingGetCourse basic setup, a payment system and service for newsletters setup

Creating a selling page

Video editing of 25 video lessons

Making lessons on GetCourse

Creation and implementation of a content plan

Request management

$ 5 850 +
30% of profit

(payment is divided into 2 parts)

Special offer!

Order the Marketing package
and get one of the bonuses to choose from:

We analyzed the needs of the owners of online schools and decided to give you exactly
what you will find useful in the very near future.

PRESENTATION DESIGN FOR THE FIRST WEBINAR
CREATING AN AUTOWEBINAR FOR ONE TIME ZOME
SETTING UP AN ADDITIONAL TRAFFIC CHANNEL
VIDEO INVITATION FILMING AND PHOTO SHOOT
30 LAYOUTS FOR INSTAGRAM AND WEBINAR MODERATION
This offer expires in:
2020/09/02 00:00:00